Devil’s Door, COEX

Devil’s Door, COEX

It’s big, popular, loud and devilishly picturesque, but does it hold up to the hype? We went knock knock knocking on Devil’s Door in COEX Mall.

Devils Door Coex
No smell of sulfur, but you can’t miss the entrance.
Devils Door Coex
Big venue with mirror ceiling.

The Devil obviously spares no expense on either the exterior or interior of His craft beer venues. Devil’s Door is well known for high ceilings, demonic statues and long queues. We are in the popular shopping mall COEX, no wonder the big bar is already packed with people, and we are lucky to get two seats by one of the counters.

We are not only here for our Instagram, we are here to taste some craft beer. There are 7 house beers on the menu plus some guests, IPA, pale ale, stout, the usual craft beer styles. Some guest beers and bottles, but this menu is sure to vary from time to time. We get one glass of Devil’s IPA and one of Devil’s Pale Ale together with some bar food for our visit.

Devils Door Coex
Devil’s IPA and Pale Ale
Devils Door Coex
Food and beer on a stone counter.

Food and beer

Their IPA gets a pass, its a well made IPA with prominent Mosaic hops. A little sweet, but refreshing with a malty body and aftertaste. The Pale Ale is very similar to the IPA, fresh and malty, but a little lighter. Its a little pricier than most places with local craft beer, but I guess we have to pay for the sheer instagrammability of the place.

Our food is a sausage platter, common bar food in Seoul, and some less common herb fries. The herb fries smell delicious, and are crispy and garlicy. Not overly salty! Like garlic bread in potato form. The sausage platter is served in an iron skillet on a wood plate. As pulled straight from Pinterest.. Less salty and fatty than you might expect, so be generous with the dipping sauce if you want to taste anything,

Devils Door Coex
Herb fries!
Devils Door Coex
Lots of textures and lights around.

Interior and people

Guests raise their phones for pictures as often as they raise their glasses to cheer. There are so many pulsing lights, bouncing off a myriad of textures and decorations, this is no doubt a place where people find food for their social media accounts. Even though the venue is quite large, they have put mirrors on the ceiling, making it look even bigger. Although the place is big, it is not too noisy. The music is decently loud, and varies between radio pop, lounge and EDM. Hard surfaces make it a grungy, but nice ambient carpet to blend with the chatter.

We are in Gangnam now, so a large part of the crowd look to be colleagues in business casual having a beer after work. The atmosphere is lively and pulsing, just as the Devil intended. This is the COEX mall after all, with smaller groups of all ages and the usual dating couples. No doubt the owner of Devil’s Door has a deep pockets, with what must be some of the biggest investments in branding and interior we’ve seen in Seoul. It all in all makes for a passable beer stop, and a much better Instagram spot.

Devils Door Coex
Pulsing lights and animated screens.
Devils Door Coex
Popular place, filled to the brim.
Devil's Door Kegs and demons
Kegs and Demons at Devil’s Door